Peter Fader

Professor of Marketing,Wharton

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Sessions

  • Breakout: Solution Room

    Enhancing HR strategy with predictive analytics

    Join us for an enlightening breakout session where Professor Fader will unveil the highlights of his groundbreaking research and commercialization efforts in two critical areas: predicting customer lifetime value and human resources management. With a storied career focused on developing forward-looking models of customer value, Professor Fader has driven firms to adopt these models, showcasing their impact through transparent and accountable applications. Recently, he has applied the same rigorous approach to HR assessment, addressing key use cases such as learning and development, financial compensation, and optimizing organizational efficiency. This session will explore the challenges and unique aspects of both fields, delve into the methods used, and present compelling case studies of companies that have successfully integrated these approaches. Attendees will gain valuable insights into the potential for combining predictive analytics in customer value and HR management to achieve long-term strategic goals. This interactive session offers a unique opportunity to engage in peer-driven problem-solving, with a mix of expert insights and collaborative group discussions.

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    • Future of HR